The Lansing State Journal sat down with David West, the new head of Pure Michigan, for an interview about where the state's tourism industry is headed.
Excerpt: For West, 43, a U.P. trek, a visit to Traverse City or a sojourn in Detroit are all in a week's work. He started a job last month as vice president of travel for the Michigan Economic Development Corporation. He'll lead efforts to boost Michigan destinations and oversee the popular Pure Michigan campaign. Tourism was almost a $19 billion industry in Michigan in 2013, the most recent year for which figures are available.
The whole interview is online
here.
Source: Lansing State Journal
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