Riverside Toyota in Escanaba announced it has a new general manager, Peter Stratton, who will direct the sales and customer relations divisions.
Stratton has been in the automotive business for more than 20 years, and has been a longtime sales consultant. Several times, he's been named among the Top 20 Toyota Motors Sales Consultants in the U.S., for serving customers with excellence and commitment.
He says he'll apply those same principals as general manager of Riverside Toyota.
"I am excited to have the opportunity to work with a franchise group that has such a long and dedicated history to the people of Escanaba, Green Bay and beyond," Stratton says. "I look forward to the opportunities that Toyota and our dealership will offer to our customers."
Riverside Auto Sales has its corporate headquarters in Escanaba, and also has locations in Marquette, Iron Mountain and Marinette.
Writer: Sam Eggleston
Source: Peter Stratton, Riverside Toyota